经济繁荣的时候，美国人爱给孩子取个性化的名字，看重孩子的独立自主能力的培育，爱听“自我向”的歌（歌词常见I, me, my这类词）。
Conversely, during recessions, Americans tend to focus more on fitting in, give their children more common names, listen to more relationally oriented music, and encourage their children to get along with others.
与之相反，美国人经济萧条时则更关注融入（群体），喜欢给孩子取常见的名字，爱听“关系向”的歌曲（歌词常见we, us, our这类词），鼓励孩子与他人好好相处。
Emily measured individualism by looking at social security data to see what parents named their kids during good and bad economic times.
Emily found that when the economy is doing well, parents are more likely to give their kids unique names — "I'm looking at you, Blue Ivy". When the economy is struggling, parents choose from a smaller set of more common names, which are often biblical names.
It used to be that, in the 1950s, one out of 15 boys would receive the most common name. Fast forward to 2013, it was one out of 75 boys that receive the most common name of their birth year.
Parents draw baby name inspiration from a variety of sources — family history, pop culture, literature and even food. For many, geography offers meaningful ideas. Many parents are picking the names of US states and capital cities.